YARDS
Audience quality
Known audience21
High intent10
Audience pipelineAED 206.0M
SingaporeShanghaiMilan
Marketing and audience intelligence
Campaign value beyond lead volume
Understand acquisition cost, buyer quality, project drift and the portfolio pipeline connected to each campaign audience.
Active campaigns
8
1,826 generated leads
Media investment
AED 994K
AED 544 blended CPL
Sales-ready audience
47
Known high-intent buyers
Highest project drift
29%
The Yards Investment Push
Portfolio acquisition funnel
From campaign reach to sales-ready buyers
Generated leads1,826
1,826
Known engaged buyers96
96
High intent47
47
Generated leads are campaign platform totals. Known engaged buyers are the synthetic unified profiles currently represented in this demo workspace.
Recommended budget decision
Protect quality while reducing portfolio leakage.
SIORA Lifestyle Launch has the strongest balance of sales-ready audience and acquisition cost. The Yards Investment Push needs cross-project retargeting because 29% of its known audience fits another destination better.
Inspect audience movement48%
EVERMORE
Audience quality
Known audience26
High intent10
Audience pipelineAED 304.0M
ShanghaiRiyadhDubai
DMC
Audience quality
Known audience29
High intent
Campaign detail
Cost, quality and cross-project influence
| Campaign | Project / channel | Leads | Spend | Cost / lead | Known audience | High intent | Quality rate | Project drift | Audience pipeline |
|---|---|---|---|---|---|---|---|---|---|
| The Yards Investment Push | YARDSEmail | 190 | AED 60K | AED 316 | 21 | 10 | 48% | 29% | AED 206.0M |
| The Yards First Home Edit | YARDSInstagram | 238 | AED 72K | AED 303 | 21 | 10 | 48% | 29% | AED 206.0M |
| EVERMORE Family Living | EVERMOREFacebook | 260 | AED 150K | AED 577 | 26 | 10 | 38% | 15% | AED 304.0M |
| EVERMORE Wellness Weekend | EVERMOREPrivate Event | 98 | AED 82K | AED 837 | 26 | 10 | 38% | 15% | AED 304.0M |
| DMC Waterfront Awareness | DMCGoogle Ads | 310 | AED 220K | AED 710 | 29 |