YARDS project intelligence
The Yards
Accessible entry point into the portfolio, positioned for investment-focused buyers.
investmenturbanaffordable-luxury
Price position
AED 3.0M-7.0M
apartment · townhouse
Best-match buyers
16
21 originally assigned
High intent
9
Ready for sales action
Net movement
-5
1 in / 6 out
Active alerts
16
Commercial signals
Best-match pipeline
AED 136.0M
77% average affinity
Demand velocity
Project attention over six weeks
Behaviour mix
Signals driving project interest
Audience profile
Where best-match buyers are based
Singapore6 buyers
Milan3 buyers
Mumbai2 buyers
Shanghai2 buyers
London2 buyers
Sales maturity
How close this audience is to action
HOT9 buyers · 56%
WARM7 buyers · 44%
NURTURING0 buyers · 0%
Priority audience
Buyers most aligned to The Yards
Campaign contribution
Active acquisition programmes for this project
The Yards Investment Push
Spend
AED 60K
Cost per lead
AED 316
The Yards First Home Edit
Spend
AED 72K
Cost per lead
AED 303